Effective Programs For Hispanic Students Essay Example | Topics and Well Written Essays - 7500 words

Effective Programs For Hispanic Students - Essay Example lthough schools cnnot chnge the socil relity, they cn crete different society within their wlls. Getting to know the students nd their fmilies s well s welcoming their lnguges nd cultures cn build coherent community where the bilingul progrm becomes n integrl prt of the school. Improvement of bilingul progrms necessittes fundmentl chnges within the whole school becuse the overll qulity of the school will ffect the bilingul progrm. For the most prt, good bilingul progrms exist within good schools. To crete sound context for bilingul lerners schools should set cler gols, crete bilingul biculturl society, integrte the bilingul progrm into the school community, know the bilingul students, provide ledership nd support for the bilingul progrm, set high expecttions for bilingul students, hire qulity personnel willing nd prepred to work with bilingul students, estblish productive prtnerships with prents nd communities of the bilingul students. Commitment of principls nd minstrem stff to the progrm nd the students mkes it possible for bilingul progrms to be integrted into the whole school. ll stff nd not only the bilingul stff should be responsible for the bilingul students' eduction. In turn, the bilingul stff should prticipte in generl school ctivities nd decision mking. When curriculum improvement or specil progrms re introduced, the bilingul progrm should lso be included. Regrdless of how integrtion is implemented, school mission, curriculum, nd environment must reflect the presence of students of different lnguges nd cultures. Otherwise, integrted nd two-wy progrms tht succeed in bringing both groups of students together will remin isolted within the school. In order to mnge the sitution when the school district oppose introduction of bilingul eduction, necessry strtegies should be pplied. First of ll, it is importnt to mke bilingul students need to feel tht their school is community tht cres for them, trets them s individuls, nd wnts them to succeed. In effective schools, dministrtors nd techers know their students nd students know ech other. Knowledge of the students nd personliztion of the teching re keys to good teching. Becuse techers relte to students both s lerners nd s children or dolescents, techers must estblish how they will ddress these two types of reltionships, wht they need to know bout their students, nd how they will cquire this knowledge. The techer--lerner reltionship implies involvement between techers nd students round subject mtter, wheres dult--child or dult--dolescent reltionships re more personl nd intimte. Focusing on both types of reltionships bridges the gp between school nd the world outside it, gp tht is especilly importnt for mny bilingul students whose world differs gretly from school. Techers working with young students hve succeeded in combining both types of reltionships in the context of the clssroom. For exmple, Czden, Crrsco, Mldondo-Guzmn, nd Erickson ( 1980) observed Mexicn mericn techer working with first-grde Spnish spekers. Every morning s they st in circle, she collected homework nd ddressed the children with endering terms, sking questions bout them nd their fmilies. In successful high schools these reltionships hve been somewht seprte with the

Stereotypes prejudice Essay Example for Free

Stereotypes prejudice Essay Please complete the following exercises, remembering that you are in an academic setting and should remain unbiased, considerate, and professional when completing this worksheet. Part I Select three of the identity categories below and name or describe at least 3 related stereotypes for each: ?Race ?Ethnicity ?Religion ?Gender ?Sexual orientation ?Age ?Disability Category Stereotype 1 Stereotype 2 Stereotype 3 Disability People think disability is a sickness People think they are a mence to others and society Disabled people are different and are not fully human. Gender Female role of taking care of the kids Male role of being the breadwinner androgyny, which is the blending of feminine and masculine attributes in the same individual. Age Ageism Senile or Demented Unproductive and uncreative Part II Answer each question in 50 to 100 words related to those stereotypes. Provide citations for all the sources you use. ?What are the positive aspects of stereotypes, if any? Some aspects of stereotyping can be GOOD, BUT I HAVE YET TO SEE ANY THAT I WOULD CONSIDER GOOD. STEREOTYPING IS A WAY FOR US TO CATERGORIZE A PERSON OR GROUP INTO SOMETHING WE CAN NOT FEEL BAD FOR NOT LIKING. ?What are the negative aspects of stereotypes? Negative aspects of stereotyping play a big Copyright  © 2012 by University of Phoenix. All rights reserved. Stereotypes and Prejudice Worksheet ETH/125 Version 8 2 ROLE ON A PERSON. STEROTYPING PEOPLE IN A NEGATIVE MANNER HAS A LASTING DETRIMENTAL IMPACT ON THOSE WHO EXPERIENCE THE PREJUDICE. PEOPLE PERFORM POORLY IN SITUATIONS WHERE THEY FEEL THEY ARE BEING STEREOTYPED. Part III Answer each question in 50 to 150 words related to those stereotypes. Provide citations for all the sources you use. ?Define stereotypes and prejudice. What is the difference between stereotyping and prejudice? Use examples to illustrate the differences. ?A stereotype is a belief about a certain group of people. Prejudice is a feeling about a person based on their membership in a group. Both stereotypes and prejudice can be either positive or negative. Discrimination is an action that denies the rights of a person due to their membership in a group. ?What is the relationship between stereotyping and prejudice? Prejudice- ignorantly judging based on[stereotypes] pre conceptions. Pre- Judging someone before having the knowledge of who they are. Ex. I have a prejudice towards all teenaged mothers, because I assume they all slept around to get pregnant, because thats what my sister did. ( which doesnt make every ones situation the same. stereotypes- classifying groups of people based on race, gender, religion, creed, ethnicity, etc. Then believing all people who belong to that group are the same Ex: All homeless people arent educated. Iggnorance is what is the realtionship between the two of them. People being ignorant and making assumptions is found in both prejudice and sterotypes. ?What can be done to prevent prejudice from occurring? Here are some examples that I think would help with preventing prejudice. It may not stop it all together, but it would help the situations from being uncomfortable. . Celebrate holidays with extended family. Use such opportunities to encourage storytelling and share personal experiences across generations. Invite friends from backgrounds different from your own to experience the joy of your traditions and customs. Be mindful of your language; avoid stereotypical remarks and challenge those made by others. Speak out against jokes and slurs that target people or groups. Silence sends a message that you are in agreement. It is not enough to refuse to laugh. Copyright  © 2012 by University of Phoenix. All rights reserved. Stereotypes and Prejudice Worksheet ETH/125 Version 8 3 Copyright  © 2012 by University of Phoenix. All rights reserved.

The Need for the Expulsion of All Illegal Aliens Essay -- Illegal Immi

American taxpayers spend billions of dollars annually on illegal immigrants (Camarota). Illegal immigrants pose many risks to the American public. These risks range from financial distress to terrorism. Therefore, the United States government should deport all illegal immigrants from its borders. Most importantly, illegal immigrants drain the American economy. The many costs of illegal immigration create an unmanageable debt for the American public. For example, legal Americans pay taxes to the government that help pay for various government programs and projects; however, illegal aliens in America typically do not pay taxes to the government but still use these programs. The costs of illegal alien’s use of these programs annually amounts to â€Å"more than 26.3 billion dollars† (Camarota), a debt that seriously hampers the United State’s economy’s ability to advance in the global market place. Although proponents of illegal immigration argue that amnesty of all illegal aliens will balance these expenses, studies have shown that illegal immigrants â€Å"tend to make very modest tax payments† (Camarota) once granted amnesty. However, the fiscal burden illegal immigrants bring originates itself from their home countries, mainly Mexico and Cen tral America, where â€Å"at least three million† (Cosman) illegal aliens come from annually. Problems such as the lack of an education that many illegal immigrants have affected the United States economy by taking away jobs from poorly educated legal Americans. Due to the fact that â€Å"fifty-seven percent of illegal immigrants† (Camarota) lack a high school education, they perform undesirable tasks for little money (Camarota). These jobs taken from ill educated Americans leave these legal citizens unemployed ... ... Viewpoints Critical Thinking. Gale. Houston High School. Web. 14 Nov. 2010. Camarota, Steven. â€Å"Immigrants Burden Social Services.† Opposing Viewpoints: Immigration. Ed. Susan Musser. Detroit: Greenhaven Press, 2009. Opposing Viewpoints Resource Center. Gale. Houston High School. Web. 15 Nov. 2010. Cosman, Madeline. â€Å"Illegal Immigrants Threaten U.S. Health Care.† At Issue: What Rights Should Illegal Immigrants Have?. Ed. Lori Newman. Detroit: Greenhaven Press, 2006. Opposing Viewpoints Resource Center. Gale. Houston High School. Web. 14 Nov. 2010. Kirkwood, R. â€Å"Illegal Immigrants Are Dangerous for America.† Contemporary Issues Companion: Illegal immigration. Ed. Paul Hina. Detroit: Greenhaven Press, 2008. Opposing Viewpoints Resource Center. Gale. Houston High school. Web. 14 Nov. 2010. The Need for the Expulsion of All Illegal Aliens Essay -- Illegal Immi American taxpayers spend billions of dollars annually on illegal immigrants (Camarota). Illegal immigrants pose many risks to the American public. These risks range from financial distress to terrorism. Therefore, the United States government should deport all illegal immigrants from its borders. Most importantly, illegal immigrants drain the American economy. The many costs of illegal immigration create an unmanageable debt for the American public. For example, legal Americans pay taxes to the government that help pay for various government programs and projects; however, illegal aliens in America typically do not pay taxes to the government but still use these programs. The costs of illegal alien’s use of these programs annually amounts to â€Å"more than 26.3 billion dollars† (Camarota), a debt that seriously hampers the United State’s economy’s ability to advance in the global market place. Although proponents of illegal immigration argue that amnesty of all illegal aliens will balance these expenses, studies have shown that illegal immigrants â€Å"tend to make very modest tax payments† (Camarota) once granted amnesty. However, the fiscal burden illegal immigrants bring originates itself from their home countries, mainly Mexico and Cen tral America, where â€Å"at least three million† (Cosman) illegal aliens come from annually. Problems such as the lack of an education that many illegal immigrants have affected the United States economy by taking away jobs from poorly educated legal Americans. Due to the fact that â€Å"fifty-seven percent of illegal immigrants† (Camarota) lack a high school education, they perform undesirable tasks for little money (Camarota). These jobs taken from ill educated Americans leave these legal citizens unemployed ... ... Viewpoints Critical Thinking. Gale. Houston High School. Web. 14 Nov. 2010. Camarota, Steven. â€Å"Immigrants Burden Social Services.† Opposing Viewpoints: Immigration. Ed. Susan Musser. Detroit: Greenhaven Press, 2009. Opposing Viewpoints Resource Center. Gale. Houston High School. Web. 15 Nov. 2010. Cosman, Madeline. â€Å"Illegal Immigrants Threaten U.S. Health Care.† At Issue: What Rights Should Illegal Immigrants Have?. Ed. Lori Newman. Detroit: Greenhaven Press, 2006. Opposing Viewpoints Resource Center. Gale. Houston High School. Web. 14 Nov. 2010. Kirkwood, R. â€Å"Illegal Immigrants Are Dangerous for America.† Contemporary Issues Companion: Illegal immigration. Ed. Paul Hina. Detroit: Greenhaven Press, 2008. Opposing Viewpoints Resource Center. Gale. Houston High school. Web. 14 Nov. 2010.

Mental Health as Social Problem Essay

Mental illness can be a social problem because there are a lot of mental illnesses that affect how you socialize with the world. For instance, anxiety / panic disorders affect your ability to communicate with the world. Social anxiety disorder equals social phobia. With social anxiety disorder, you find it hard if not impossible to talk to anyone. Typically a person with social anxiety disorder will sit by themselves, withdrawn from society due to their phobia of it. A person with severe depression could be affected socially as well. A depressed person will typically be withdrawn and won’t open up about his/her feelings. They are not likely to be happy, social, or cheerful. They tend to be downers and social loners. If a person is depressed, usually family and friends might be able to pick up on it. Depressive people are also prone to suicide. Suicide is obviously a huge social problem as suicide is one of the highest killers in the world today. The high profile news stories that hit the tabloids about mothers who kill their kids due to post-partum depression or some other mental illness are defiantly a social problem. The Columbine, the Virginia Tech shooting, Heritage High School, etc. people involved in the school shootings had mental illnesses of some sort. The guy responsible for the Virginia Tech shooting had antisocial personality disorder; the child responsible for Heritage High School was depressed, etc. A lot of the school shootings were caused by people that massacred, and then killed themselves all of these people had some kind of mental illness. The families of people with mental illnesses are also affected. There are therapy sessions directed towards the whole family that are designed to help the family cope with a family member’s mental illnesses. Read more:Â  Social Problems Essay I watched a show on TV, the episode dealt with two families whose daughters were diagnosed with paranoid schizophrenia. The episode talked about the sacrifices that the parents of the family had to make to take care of their mentally ill children. The family members of people with mental illnesses try to work with the mentally ill to see how they are doing, to help them cope with life, to manage medicines, and to even provide some at home therapy. Mental illness is very much a social problem when you consider the consequences when mental illness is ignored. Mental illness does not only affect the person who is diagnosed of it but anyone and everyone that he/she is connected to. The families of people with mental health problems tend to find it difficult also with the Care in the Community Act (CCA) in place, where people with mental health problems stay in their own homes and are visited every week by a Community Psychiatric Nurse. The CCA was put in place by the Thatcher government, and as a result nearly all of the big psychiatric hospitals were torn down and all that remains now are small clinics with fewer beds mainly used for people with severe mental health problems. The patients that used to be cared for in hospitals are now being cared for in the community. In a lot of cases this is not helpful for the patient or the community as sometimes their needs are not met fully. Not everybody in communities is sympathetic to people with mental health problems and this can also have a detrimental effect on the person with the problems. Understanding of mental health from the general public is a bit better than it used to be, but there is still a long way to go. A lot of people think that Thatcher’s idea for Care in the Community was just a way to cut beds and save money rather than caring about the patient’s welfare. Also employment is hard to find for anyone.

Campose coffee shop report

A survey of customer satisfaction witticisms Cafe © The purpose of this survey Is to measure customer satisfaction with Campus Cafe ©'s. This study not for commercial purposes and is conducted by a group of OUTS students as part of study for a Marketing Research assignment. We would like to receive your feedback, comments and suggestions about Campus Cafe ©'s customer offerings. Please take few minutes to answer the following questions. This survey ensures your identity remains anonymous as we respect your privacy. General questions: .Have you ever been to Broadway Campus Cafe? Please tick one Yes continue to the next question No – Thank you for your time! 2. How often do you drink coffee alone? Please tick one Daily Couple times a week Once a week Couple times a month Monthly 3. What are the reasons for your visit to Broadway Campus Cafe? Please tick one Enjoy with yourself Enjoy with your work partners Enjoy with your friends Enjoy with your family Others 4. What Is yo ur favorite coffee? Please tick one Long black Espresso Machismo Original late Original cappuccino Reallocating Special flavor coffee Campus Cafe.Please use the scale below to rate your level of agreement for each statement Campus always provides me high quality coffee. I strongly believe that the quality of coffee served in Campus is good. The quality of coffees served at Campus is of superior quality. 6. Now we are interested in your opinions about the range of coffee served at Broadway Campus Cafe. (Please use the scale below to rate your level of agreement for each statement) Campus serves a variety of different coffees I find that there is a wide range of coffees available at Campus Cafe There is a vast election of choice for coffees at Campus cafe 7.Now we are interested in your opinion about the price of coffeepot Broadway Campus Cafe. (Please use the scale below to rate your level of agreement for each statement) Campus Cafe © offers low priced coffee. I find that Campus C afe © offers coffee at cheap prices. Coffee available at Campus Cafe © is available at reduced prices 10. Now we are interested in your opinions about the speed of services at Broadway I find that the Campus Coffees offers quick service. Campus Coffees has a fast speed of service. Campus Coffees is swift Speed of service offered at 1 1 .Now we are interested in your opinion about the ease of awareness of promotional information about Broadway Campus Cafe. (Please use the scale below to rate your level of agreement for each statement) I find it is easy to discover promotional information about Campus Coffees I need to ask staff about promotions at Campus Cafe. Finding information about promotions is not hard at Campus Coffees. The Broadway Campus Cafe © store is clean. Whenever I visit Campus Coffees, I find that the store is spotless. Campus Cafe © store at Broadway is hygienic. 3. Now we are interested in your opinion about the friendliness of Staff at Broadway I find the s taff are very courteous at Campus Cafe ©. Customer service is always friendly at Campus Cafe ©. Campus Coffees offers welcoming customer service. 14. Now we are interested in your opinion about the quality of music played at I like the music at Campus Cafe ©. Campus Cafe © plays enjoyable music. The music played at Campus Cafe © is pleasant. 15. Now we are interested in your opinion about the location at Broadway CampusCafe © (please use the scale below to rate your level of agreement for each statement) Campus Cafe © is located in a prime area close to amenities I find that the location of Campus Coffee is convenient Campus Cafe © is in an easy-to- find location 16. Now we are interested in your opinion about the intention to revisit. (Please use the scale below to rate your level of agreement for each statement) I will definitely make purchases at Campus in the future. Campus Cafe © is my first choice when I want to buy a cup of coffee. I intend to revisit Campus Coffees again.

Chinese History essays

Chinese History essays Throughout most of the Empires that we reviewed Dynasties rule. If your not part of a powerful family (Dynasty), then you had a very slim chance of moving up in the political or social ladder. In my paper I will try to prove my point in saying that once born into a low or high social structure you will probably remain in that structure throughout your life. Only under extreme circumstances could you make a leap from peasant to Elite. In China the political elite were ruled under a system of emperors (ruled by single a single family called dynasties). Some dynasties could be destroyed by political takeover then another family will become emperors. An example of the political elite were the Ming dynasty (1368-1644). Besides the emperor and his family most of the social elites were scholar bureaucrats and gentry. Under the gentry came peasants, Arisans and then merchants. The scholar bureaucrats were socially equal with the gentry. Even with the social elite they wore distinctive clothing (black gowns with blue borders). The elite status was justified through the emperor and his family. If your family is strong you are strong, if born poor you will usually stay poor. These were thoughts of society in 16th century china. In Vietnam the political elite were ruled under the dynasty. Some dynasty could be overthrown due to political takeover. In Vietnam the family is regarded as the entity which the entire social system is modeled. From 1428 to 1788 Le Dynasty ruled the political elite. The social elite was split into two parts North and South. North social elite were influenced by china, South social elite were influenced by Southeast Asia. In Vietnam the elite status was justified through the dynasty and tradition. In the Ottoman empire the political elite were ruled under a sultan, This sultan was selim he reigned from 1512 to 1520 then from1520 to1561 sultan suleyman and the magnificent ruled. Every one is the sultans slave ...

Aflatoxin essays

Aflatoxin essays Aflatoxins are toxic carcinogens that are produced by fungi on crops or in feed. Aflatoxin is more than likely the most researched fungus because of the horrible effects it has on crops, animals, and humans. The fungus occurs when environmental conditions are abnormal, such as a drought or an insect infestation. There are many ways to prevent the growth of aflatoxin and to test for it once the fungus has infected the crops. Aflatoxin is a carcinogenic fungus that affects many living things including crops, animals, and humans. Aflatoxin spores are carried by wind, insects, and many other things, to the developing kernels. They infect the kernels by germinating on the silks and growing into the developing kernels. The fungus usually appears as a yellow-green or brownish spore mass and occurs most frequently on the tips of the ears. Depending on the amount of fungus in the crop, the grain may be used for food or feed. Otherwise, the corn would have to be destroyed (Stack). The chance of animals being affected by aflatoxin varies depending on species, age, sex, and nutrition. Some of the diseases that aflatoxin has been known to cause in animals are liver damage, decreased milk and egg production, and immunity suppression to infections (Aflatoxins 4). The presence of cancer has also been found in many animals due to aflatoxin contamination. Humans are exposed to aflatoxins by eating foods with products of fungal growth. Exposure is difficult to avoid because most fungal growth in foods is not easy to prevent. Acute aflatoxicosis in humans has been reported from many parts of the world, namely the Third World Countries, like Taiwan, Uganda, and India. The disease is characterized by vomiting, abdominal pain, pulmonary edema, convulsions, coma, and death. The conditions that increase the likelihood of this disease include limited availability of food, environmental conditions that favor fungal develop...

The Main Arguments for and Against Hunting

The Main Arguments for and Against Hunting Legitimate arguments abound for and against hunting for the control of the population of deer and other â€Å"nuisance† wildlife; or for sustenance for people who kill animals so they can eat them. For many people, the issue is complex, particularly for those who are (and intend to remain) meat eaters. After reading the arguments pro and con, you may find yourself leaning strongly to one side–or you may find that youre still on the fence. What Is Meant By Hunting? Most people who argue in favor of hunting are not arguing in favor of trophy hunting, the practice of killing an animal simply to show off its head and pelt. Trophy hunting is, in fact, abhorred by the majority of the public. Often, the animal being hunted is a rare or endangered animal, but even trophy hunting for wolves, moose,  and  bears  is unpalatable to many people.   The killing of wild animals for food is a different story. Though it was, at one time, a way of life so people could survive, today, hunting is a controversial issue because it is frequently regarded as a recreational activity. Many people are concerned about safety issues, and society’s attitudes towards animals are changing. Some hunters oppose certain practices they consider unethical, such as baiting, canned hunting (in fenced areas), and hunting of stocked animals. At the heart of the non-trophy hunting debate in the United States is one  species: white-tailed deer. In many areas in the U.S., white-tailed deer flourish because of the lack of natural predators and the abundance of deer-friendly habitat. As pockets of green space shrink and disappear in our suburbs, the species has become the center of the debate over hunting, and many who consider themselves neither hunters nor  animal activists  find themselves drawn into the debate. The debate centers on practical and ethical issues including deer management, human/deer conflicts, non-lethal solutions, and safety. Arguments in Favor of Hunting Hunting proponents argue that hunting is safe, effective, necessary, and inexpensive to taxpayers.The injury rate for hunting is lower than that of some other forms of physical recreation, such as football and bicycling.Proponents argue that hunting is an effective form of deer management because it will remove a number of individual deer from a population and prevent those individuals from reproducing.Since natural deer predators have been eliminated in many areas, hunters argue that hunting is necessary to perform the function of wolves or cougars in keeping the deer population in check.Hunting proponents also argue that reducing the deer population will reduce human/deer conflicts, such as car/deer collisions,  Lyme disease, and landscaping damage.Compared to sharpshooters and immunocontraception, hunting is inexpensive to taxpayers because hunters will kill the deer for free. Also, hunting permits are sold by state wildlife management agencies, which are partially or fully supp orted by the sales of permits. Hunters argue that killing the deer is better than letting them starve to death.Hunters argue that hunting is a tradition, a ritual or a bonding experience.Regarding ethics, hunting proponents argue that killing a deer for food cannot be worse than killing a cow or a chicken. Furthermore, unlike the cow or the chicken, the deer lived a free and wild life before being killed and had a chance to escape.Hunters also argue that killing a number of deer benefits the ecosystem as a whole. Arguments Against Hunting Hunting opponents argue that hunting is unsafe, ineffective, unnecessary, and unfair to taxpayers.Opponents point out that compared to other forms of recreation, hunting injuries are far more likely to be fatalities. Approximately 100 people die in  hunting accidents  in the US every year, and unlike other forms of recreation, hunting endangers the entire community and not just the willing participants.Opponents also argue that hunting is ineffective for solving human/deer conflicts. Studies show that car/deer collisions increase during hunting season because hunters frighten the deer out of the woods and onto roads.Contrary to popular belief, hunting  does not address Lyme disease  because the ticks are usually spread to grassy areas where humans find them by mice, not deer. In fact, hunters who dress deer or squirrels have a higher risk of tick bites.And as long as suburban landscaping includes deer-preferred plants such as tulips and rhododendrons, that landscaping will at tract hungry deer, no matter  how many deer  there are. It may also be the case that hunting to reduce the number of deer is less effective than contraception. Hunting is ineffective because state wildlife management agencies intentionally keep the deer population high, for hunters.Lands managed for hunting are sometimes purchased and maintained with tax dollars, even though 95% of Americans do not hunt.Hunters out for trophies, such as elk and deer with large racks, are killing the strongest and healthiest of the species, not the weak and starving they claim to be putting out of their misery. Killing the stronger members of the species leaves a permanent consequence for the species as a whole. Resolution The hunting debate may never be resolved. The two sides will continue to debate safety, effectiveness, and cost, but will probably never agree on the ethics of killing wild animals for food or recreation.

Just in Time (JIT) Essay Example | Topics and Well Written Essays - 2500 words

Just in Time (JIT) - Essay Example The strategy can be applied in UAE also. Gorica Group can implement this in their organization but there are some difficulties that the organization can face to implement this strategy. Just in time is a famous concept introduced in Japan in 1950. This business concept has significant contributions in the domain of production strategy or manufacturing business. Before the advent of JIT big manufacturing or product based organizations across the world were facing significant difficulties to manage their inventories. Companies across the world were storing high amounts of inventories in their warehouses. Inventory related problems were eating into their profitability. It was a significant matter of concern for the organizations. Returns on investments were low and inventory carrying costs were high. Philosophy of JIT is simple but it has utter importance as far as the inventory management is concerned. After the Second World War, Toyota President raised his voice and asked the Japanese automobile industry to pull up their shocks to compete well with the American automobile industry. During that period, American automakers were manufacturing nine times higher than the Japanese counter parts. It was the time when Japanese people first came up with this idea. With the help of this essay JIT will be discussed. Here in this study JIT will be defined in an elaborate fashion. The paper will also discuss various fundamental techniques related with Just in Time. The essay will analyze whether the concept is successful in Japan or not. In addition to all these it will also try to find whether the concept can be implemented in UAE. The concept will also be discussed on the context of an organization. Methodology is an integral part of any research paper. Importance of methodology cannot be denied at all. Methodology brings proper structure to a report. It is the way or process through which information and data are collected.

Press release critique Essay Example | Topics and Well Written Essays - 250 words

Press release critique - Essay Example Change, variety, and diversity are critical as far as art is concerned, an aspect that makes the release vital to the academic, community, and social fraternity. Media outlets approachable with this release include, but are not limited to, online platforms, print media, and the broadcast media. This is because the highlights made in the release are appealing to the intended audience. The release is purposeful and driven by an identifiable goal to display and position â€Å"Kora† in the contemporary artwork. In this respect, the lead works because it does not only present Liou’s masterwork, but also adds variety and diversity to contemporary art. At a personal level, the release is interesting because it brings into perspective both â€Å"Kora† and Mount Kailash. While many people may not pay attention to the two, it is captivating to learn about both â€Å"Kora† and Mount Kailash with respect to the ‘State of the Art’ Show. However, the press release fails to capture personal inspiration or motivation behind Professor Liou pursuing the â€Å"Kora† from an artistic point of view. Amid this, the length of the release was appropriate because all the information presented is relevant to the subject matter. Finally, the following questions emerge after reading the

Theology Essay Example | Topics and Well Written Essays - 500 words

Theology - Essay Example By nature, man is a religious being. His belief systems, and his concept of his Maker, make up a very core part of his personality. Religious activities, such as going to church, are the norm in every society. Non-believers constitute a miniscule minority in the world. Culture, social activities and even politics, are all based on religion. In this context, religious studies serve as an essential tool to the understanding of ourselves and of the society in which we live. It is no longer possible to live in a ‘religious vacuum,’ solely consisting of the knowledge of one’s own religion. The magic of technology has shrunk the world, and borders are increasingly becoming mere geographical features. The free movement of people has brought all religions together in close proximity. For example, practices such as transcendental meditation and yoga, which were previously considered to be a part of religion, are now a part of the culture of healthy living. When I consider my choice of a liberal education, I realize that the main attraction is the opportunity to gain a holistic education, which will help me develop a well-rounded personality.

Inflation targeting Essay Example | Topics and Well Written Essays - 1750 words

Inflation targeting - Essay Example 2% in the U.K. nd 2.5% in Nrwy. (Mishkin, Eakins, 2006) The difference between these frms des nt seem t mtter in prctice: centrl bnk with trget rnge seems t im fr the middle f the rnge, nd the edges f the rnge re nrmlly interpreted s "sft edges," in the sense tht they d nt trigger discrete plicy chnges nd being just utside the rnge is nt cnsidered much different frm being just inside. The relation between inflation targets and central bank preferences has been thoroughly investigated. On one hand, there is a theoretical literature of Walsh (1995), Svensson (1997) that concludes that inflation targets can be used as a way of overcoming credibility problems because they can mimic optimal performance incentive contracts. On the other hand, there is an empirical literature (Bernanke et al. 1999), that looks whether inflation targets have been instrumental in reducing the policy-implied short-term trend rate of inflation. Broadly speaking, the evidence is that inflation targets have indeed brought about a change in policymaker's inflation preferences. Unlike the relation between inflation targets and central bank preferences, a relatively underexplored issue is how to translate inflation targets into short-term interest rates. This is the issue of how to map explicit "targets" for monetary policy into monetary policy instruments, or how to implement an inflation-targeting framework. An exception is an important contribution by Svensson (1997). Svensson shows that because of lags in the transmission process of short-term interest rates to inflation, inflation targeting implies inflation forecast targeting. In his analysis, the central bank's forecast becomes an explicit intermediate target and its optimal reaction function has the same form as the Taylor rule (1999). Bullard and Schaling (2001) augment the Svensson model with regime switching in productivity and calculate the optimal monetary policy rule in the altered environment. They find that a rule that incorporates leading indicators about regimes significantly outperforms th e Taylor rule. They use this result to comment on the new economy events of the 1990s and the

Claims and reflection Essay Example | Topics and Well Written Essays - 750 words - 1

Claims and reflection - Essay Example It is just that, it is not as simple compared to the American Constitution where the Bill of Rights are readily contained in the Amendments one to ten for easy reference. I thought that perhaps we are an older country than them with a more complicated legal system with a monarchy to consider which is why our legal system is more complicated than them. I was not however daunted. Deep in my gut, I know that despite the absence of a written regulation of a Bill of Rights, UK does not in any way, put lesser importance to it. In the first place, the first Bill of Rights that was contained in the Magna Carta which was drafted in UK soil in 1787 and that piece of history alone manifests how much importance we place as a people on the Bill of Rights. I knew I just have to look and research further for the paper to take form. This led me to the better understanding of the British legal system of how it works in the absence of a formal Constitution. Compared to United States where their laws are codified in a written Constitution, â€Å"our laws are a combination of statute law and the principles of the common law and equity developed by our courts. Our system is based upon the constitutional principles of Parliamentary sovereignty and the Rule of Law† (Commission on a Bill of Rights). Our framework of Bill of Rights may not be contained in the Amendments one to ten such as the case of the American Constitution, but its statutes can be rooted from documents such as the as Magna Carta in 1215 and the Declaration of Arbroath in 1320, the later Bill of Rights and Scottish Claim of Right in 1689, and the Reform Acts of the 19th and early 20th centuries. Proposing what should a UK Bill of Rights contain requires understanding on how British legal system adopts or creates a law. In the case of Bill of Rights, it requires further understanding of British constitution because I have to understand how the international Human Rights treaties

Inflation targeting Essay Example | Topics and Well Written Essays - 1750 words

Inflation targeting - Essay Example 2% in the U.K. nd 2.5% in Nrwy. (Mishkin, Eakins, 2006) The difference between these frms des nt seem t mtter in prctice: centrl bnk with trget rnge seems t im fr the middle f the rnge, nd the edges f the rnge re nrmlly interpreted s "sft edges," in the sense tht they d nt trigger discrete plicy chnges nd being just utside the rnge is nt cnsidered much different frm being just inside. The relation between inflation targets and central bank preferences has been thoroughly investigated. On one hand, there is a theoretical literature of Walsh (1995), Svensson (1997) that concludes that inflation targets can be used as a way of overcoming credibility problems because they can mimic optimal performance incentive contracts. On the other hand, there is an empirical literature (Bernanke et al. 1999), that looks whether inflation targets have been instrumental in reducing the policy-implied short-term trend rate of inflation. Broadly speaking, the evidence is that inflation targets have indeed brought about a change in policymaker's inflation preferences. Unlike the relation between inflation targets and central bank preferences, a relatively underexplored issue is how to translate inflation targets into short-term interest rates. This is the issue of how to map explicit "targets" for monetary policy into monetary policy instruments, or how to implement an inflation-targeting framework. An exception is an important contribution by Svensson (1997). Svensson shows that because of lags in the transmission process of short-term interest rates to inflation, inflation targeting implies inflation forecast targeting. In his analysis, the central bank's forecast becomes an explicit intermediate target and its optimal reaction function has the same form as the Taylor rule (1999). Bullard and Schaling (2001) augment the Svensson model with regime switching in productivity and calculate the optimal monetary policy rule in the altered environment. They find that a rule that incorporates leading indicators about regimes significantly outperforms th e Taylor rule. They use this result to comment on the new economy events of the 1990s and the

Project management (a report about a project called i-borrow) Essay

Project management (a report about a project called i-borrow) - Essay Example The project exemplifies project management principles throughout its planning and execution stage through thorough analysis of the target needs and available resources. Its continued success owes to excellence in design, which instituted a system of lean overhead and management costs, as well as a user-friendly feedback system that provided information not only on laptop use, but also fills the gap in empirical research data on how students are utilizing the learning space within the university. By filling a niche where previously only bulky systems existed that failed to adequately serve the stakeholders, the i-Borrow project provides an excellent framework for future academic and commercial implementations of internet technology solutions. As such, analysis of this project plays an important role contemporary project management analysis on multiple levels. ... t Context In response to a growing and increasingly diversified student body’s need for improved library services, the i-Borrow project was initiated with the goal of establishing a program for the ongoing service that would provide 200 educational laptop computers for use within the newly constructed library and student support center at Canterbury Christ Church University (CCCU). Unlike many projects, which concentrate on producing an end result such as a building or static piece of software, the end result of the i-Borrow project was to produce not only the concrete infrastructure needed to provide the service but also to implement a program for the management of the service that would eventually supersede the project itself. The challenge of contemporary IT project management is that many projects involve much more than just project planning and scheduling, and are primarily concerned with the control of an on-going project during its whole lifetime of use, as commonly fou nd in computer networking projects (Tatnall and Reyes 2005 p.153-155). In the case of i-Borrow, the project involved planning for not just distribution systems, and user interface and use, but also for the infrastructure of the wireless network, network support, and ongoing maintenance necessary to support the system. The projects official mission statement is documented in the project final report as: â€Å"iBorrow will allow users of a new Library and Learning Centre to borrow a laptop computer as easily as picking a book from a shelf. It will provide a large-scale demonstration of how thin-client laptops with location-aware technology can enable the University to not only provide no-fuss access to a full range of software and learning resources but also effectively manage the configuration of

Evaluation of teaching Essay Example for Free

Evaluation of teaching Essay In groups students will successfully complete a procedural checklist/guide and then demonstrate the procedure following the checklist meeting the following criteria: Note made of all material needed for the procedure. Procedure for preparing the environment and the patient for the NG tube insertion described and performed satisfactorily. Each step for NG tube insertion outlined and followed, in PRECISE order, and with correct technique. All necessary checks and appropriate precautions required during and at the end of the procedure are made and reasonable justification given for why such precautions were necessary. Detail made of two scenarios that may be presented (e.g. ph above 6) and alternate steps or procedures that should be followed. While the student is demonstrating the procedure the teacher will be observing the demonstration. You have a checklist with the above criteria A-E and you award a mark on a scale of 1 to 5 to say how well the student is meeting each criteria. For example in C does the narrator and the demonstrator follow each step correctly or do they mix the steps up. Do they forget to do something that they are supposed to do like check for any obstructions in the nose and throat? The students are rated for each of the criteria and given a mark out of whatever mark you want to give. This mark does not even have to be written down but you just have it in your head that the persons performed the tasks excellently, good, fairly well or very poorly. You will use both demonstration and the checklist as the basis for your evaluation. If you collected the checklist that the students did then evaluation of this could be done separately. Basically the students should follow the procedure the same way you demonstrated it and based on how well they follow instructions you will know whether or not they understand and can perform the procedure. If you need additionally clarification please send a message to me on the system.

Hobbes International Relations Theory

Hobbes International Relations Theory Is the international system a Hobbesian ‘war of all against all’? The aim of the paper is to examine the influence of the political theory of Thomas Hobbes which in International Relations has been seen as the basis for the realist understanding on the case of â€Å"anarchy† (Heller, 1980, p.21) in the international system. In his work â€Å"Leviathan†, Hobbes provides us with the idea of the man and the state of nature which he link with the political community. Although he has been criticized because some argue that he creates confusion between nature of the man and the political state, Hobbes is seen as an important figure of realism and realist approaches. The essay starts with a brief information about Hobbes and â€Å"Leviathan† followed by a definition of anarchy and anarchy of the international state of nature. Observing the implication of state of nature, anarchy, sovereignty in the international system I will link them with different criticism in order to be able to determine whether or not the international system is a Hobbesian state of war. After the English Civil War, Hobbes wrote â€Å"Leviathan† to warn Englishmen for the consequences of insubordination (Heller, 1980, p21). This led to significant change in the political views of Hobbes. In Chapter 13, as Donelly (2000, p.13) points out, he presents examples of a â€Å"strong† realism. He attempts to model and explain the political relations between the man and the state of nature by describing it as a state of war, where â€Å"every man is against every man† (Hobbes, 1660; Hackety, 1994). In â€Å"Leviathan†, the state of nature is not government and therefore everyone is entitles with the same status which gives the individual the right to do everything without restrictions. However having â€Å"no moral restrains† (Korab-Karpowicz W. Julian, 2013) and also being greedy for goods makes the individuals invade others to gain. Hobbes describes anarchy as a â€Å"condition† where there is no culture, no industry, no knowledge, no account of time but there is a constant fear and violence and the life of man is â€Å"poor, nasty, brutish, and short† (Leviathan Ref). Despite the critical definition, to avoid such â€Å"condition† men have organized in political orders that provide â€Å"a common power to keep them in awe† it is the state of international relations that bring the danger of anarchy (Hobbes, Heller, 1980, p.24). Hobbes says that the â€Å"kings, and persons of sovereign authority† are in constant conflict because of their â€Å"jealousies† (Hobbes Quoted in Heller, 1980, p24). This could be described as a condition of war among states but they do not violate each other constantly. Moreover in relations between states there is no permanent common authority (Heller, 1980) which means that war remains permanent threat. This condition differs from the state of war – â€Å"every man against every man†, because Yurdusev (2006, p315) suggest that in the international state of nature, states uphold the industry of their subjects which frees the individuals from the misery they experience. Hobbes says that man are equal capable to do things, so even â€Å"the weakest can kill the strongestâ€Å"(Hobbes; Heller, 1980, 20-25). In comparison to the men in their nature, state are not equal to each other. United States and Soviet Union work as example because these two states held industry, navigation, culture giving them more power and control over the individuals during the Second World War and The Cold War. Therefore there is a possibility of order by strong states which summarized means that since states are not equal, they would not be equally intolerable (Vincent, 1981; Yurdusey, 2006, p.316). However there is also a possibility that states are equal as men are, because if there was univ ersal nuclear proliferation this would have created the â€Å"equality of fear† giving the chance and capability of a state to â€Å"kill† other state (Gauthier, 1957; Heller, 1980, p.24-27). However, the Hobbesian meaning of â€Å"life† and â€Å"death† could be misunderstood when it comes to states. According to Hobbes (1660; Hackety, 1994), â€Å"life† is the â€Å"artificial soul† which gives â€Å"life and motion to the whole body†. Therefore, states are not killed when a big part of its population and territory are destroyed, but the they loose their sovereign power to make and amend laws (Morgenthau, 1947, Heller, 1980). This condition could be achieved with a minimal amount of force or by threat. States are â€Å"alive† (Heller, 1980) when they are able to maintain its authority over citizens and also the ability to protect them like no other government. Boucher (1998, p.293-95) suggests that state’s actions are easy to predict if motivated by their interests, but on the other hand states follow their momentary interests making them a big threat because we never know when they would attack. For example, Kuwait was i nvaded by Iraq in 1990, on the grounds of interest over Kuwait’s natural resource – petroleum. This proves us again that states have more wants and needs, and that Hobbes’s idea of equality within states does not occur. States are constructed to provide men with internal peace and protect them from external affairs (Yurdusev, 2006, 313). To maintain their sovereignty, they have to protect their rights and their territory. According to Heller (1980, p.26), Hobbes’s condition of equality of ability is â€Å"satisfied† only when the weakest can actually ‘kill’ the strongest state. The idea of universal nuclear proliferation could be furthermore seen as the solution and however bring anarchy within states. With nuclear weapons the weaker states will have the capability to attack the stronger one, but on the other hand it might cause destruction to sovereignty (Heller 1980, 26). For example, if we suppose that a less powerful state as Nicaragua or any Middle East country, are able to obtain nuclear weapons they would actually lay them down in order to gain freedom from the world Leviathan – e.g., United States, Russia. Therefore, until this case of fear exists among stat es, equality of ability and fear would not exists. Life of the state is defined by Hobbes (Leviathan, 1660; Hackety, 1994) as the existing of sovereignty. Since life and state are â€Å"congruent† (Hobbes quoted by Heller, 1980, p.27), survival has been seen as a â€Å"necessary value† (McNeilly, 1968, p.178-81) and death as its ultimate aversion. Simply, while the state works in favor to survive it will achieve its objectives and vice versa, state must accomplish their objectives in order to survive. As Heller (1980, 27) suggests, this calls in question the capability of states to tolerate the state of nature because as it has occurred in the past, whole nations such as Rome, has disappeared. Therefore we cannot argue that the international state of nature has prevailed because it has not been intolerable, but it has been fatal (Heller, 1980) for its victims – Rome. In the international state of nature, the weakest fear from the others because of their low capability to defend themselves. If there is no equality between weak and strong states, then this would further undermine the capacity to state to defend itself (Heller, 1980, 24-26). Strong states have no fear of the weaker states but they do fear the other limited number of strong states because they are enough to â€Å"threaten the survival of any strong state† (Heller, 1980, 27-30). The war against all might exists and torment only the weaker state because they are defenseless. Heller (1980) suggests a situation where one state is stronger than the others, and these other states are trying to improve their position and so the chance to survive. This would lead to the creation of international anarchy where we have on main Leviathan. Leviathan is a â€Å"corporate body† (Williams, 1996, p227) and its strengths are the strengths of the others. It never sleeps or dies making it immortal. As immortal, â€Å"it transcend the limitations that simple individuals encounter in their attempts to survive in the state of nature† (Williams, 1996). Williams (1996) suggests that the result is that â€Å"the radical equality that defines the state of nature composed of individuals is not present in the relations between states†. Therefore since the states and individuals do not have the same conditions, states can use these anarchic qualities among themselves to form more stable form of â€Å"coexistence† (Hobbes; Williams, 1996; Heller, 1980). Despite the continuing absence of the Leviathan in the international system, this absence has not stated an anarchic state of nature. Hobbes present to us the idea that â€Å"the right of sovereigns are designed to ensure the indivisibility and absolute character of the sovereign’s power (Hobbes; Heller, 1980). Furthermore, he adds that the divided sovereignty is no sovereignty at all. Clark and Sohn (Heller 1980, p.25-30) suggest that if a world organization is created, war might be prevented because of the monopoly power and military power which the central law-making power holds. Therefore this idea of a world commonwealth is untenable because it looks at the state as a negotiator between individual men and word sovereignty (Heller 1980). However even though a world organization was created this would have led to a destruction. Hoffmann (1967) presents to us the â€Å"halfway house argument where Goldsmith (Quoted by Heller, 1980) further explains it as if states are to get out of the state of nature, they must agree on the laws of nature. However if states could agree on the laws of nature, there would be no need to get out of the state of nature. (Goldsmith, 1966; Gauthier, 1969) In the international system nowadays there are inter-governmental organizations – formed only from governments, which are similar to the idea of Leviathan. League of Nations and United Nations are organization where security and peace are promoted. They try to establish a â€Å"collective security† (Heller, 1980, p31). In the doctrine of collective security, as Heller (1980) further explains, the states have to â€Å"alienate† their sovereignty and join against aggressive states and participate in implication of restriction on them. However this whole idea of â€Å"collective security† did not really work out well in the League of Nations because it could only work if the states have actually transferred their sovereign power to the â€Å"supra-national† entity. To summarize, we first looked at the implication of Hobbesian theory about the nature of state, the man and anarchy. We saw how this â€Å"condition† of anarchy can differs and how it links with the war against all within the international system. Furthermore, we looked at the meaning of the Hobbesian â€Å"life† and â€Å"death† to the state which helps us to understand why states actions are easy to predict. Boucher (1998) and Heller (1980) has introduced different arguments to explain the concepts of anarchic state of nature and the â€Å"Leviathan† and the link between them. However Hoffmans (1967) â€Å"halfway house† argument clearly proves that the international anarchy wants to overtake the states sovereignty. Bibliography: Boucher: ‘Intercommunity and International Relations in the Political Philosophy of Hobbes’, KRIR, pp 145-169 Goldsmith, M.M. â€Å"Hobbess Science of Politics†; Columbia University Press, 1966 Heller, Mark A.; The Use Abuse of Hobbes: The State of Nature in International Relations; â€Å"Polityâ€Å" Vol. 13, No. 1 (Autumn, 1980), pp. 21-32 ;Published by: Palgrave Macmillan Journals; Stable URL: http://www.jstor.org/stable/3234689; Accessed on 8/03/2014 Hobbes, Thomas, 1660,Leviathan, Edwin Curley (ed.), Indianapolis: Hackett, 1994. Hoffmann, Stanley (1967) â€Å"The State of War: Essays in the Theory and Practice of International Politics† ;Review by:K. J. Holsti; The Canadian Journal of Economics and Political Science / Revue canadienne dEconomique et de Science politique, Vol. 33, No. 1 (Feb., 1967) , pp. 161-163; Published by:Wileyon behalf ofCanadian Economics Association; Article DOI: 10.2307/139882; Article Stable URL: http://www.jstor.org/stable/139882 Accessed on 09/03/2014 Korab-Karpowicz, W. Julian, Political Realism in International Relations,The Stanford Encyclopedia of Philosophy(Summer 2013 Edition), Edward N. Zalta(ed.), URL = http://plato.stanford.edu/archives/sum2013/entries/realism-intl-relations/>. Accessed on 09/03/2014 Moloney Pat (2011). Hobbes, Savagery, and International Anarchy. American Political Science Review, 105, pp 189-204. doi:10.1017/S0003055410000511. Accessed on: 10/03/2014 Morgenthau, Hans J. â€Å"Scientific Man vs. Power Politics† ;Review by:William Anderson Annals of the American Academy of Political and Social Science, Vol. 250, Communication and Social Action (Mar., 1947) , pp. 135-136 Published by:Sage Publications, Inc.in association with theAmerican Academy of Political and Social Science Article Stable URL: http://www.jstor.org/stable/1024662 Accessed on 10/03/2014 Malcolm, Noel (2004):Aspects of Hobbes, Oxford: Oxford University Press URL: https://www-dawsonera-com.ezproxy01.rhul.ac.uk/abstract/9780191529986 Accessed on 08/03/2014 Martinich (2005) Leviathan, British Journal for the History of Philosophy, 13:2, 349-359, DOI: 10.1080/09608780500093277 To link to this article: http://dx.doi.org/10.1080/09608780500093277 Accessed on 09/03/2014 Yurdusev, A.Nuri Australian Journal of International Affairs Vol. 60, No. 2, pp. 305/321, June 2006 URL: http://www3.dogus.edu.tr/cerdem/images/Political%20Thought/Thomas%20Hobbes%20and%20international%20relations%20from%20realism%20to%20rationalism.pdf Accessed on 8/03/2014 Williams, Michael C. (1996). Hobbes and international relations: a reconsideration. International Organization, 50, pp 213-236 doi:10.1017/S002081830002854X Accessed on 09/03/2014

Free Will Versus Determinism Essay -- essays research papers

Free Will Versus Determinism The controversy between free will and determinism has been argued about for years. What is the difference between the two? Looking in a dictionary, free will is the power, attributed to human beings, of making free choices that are unconstrained by external circumstances or by an agency such as fate or divine will. Free will allows free choice. Yet, determinism is the total opposite. Determinism has this definition: The philosophical doctrine that every event, act, and decision is the inescapable consequence of antecedents that are independent of the human will. Determinism states that humans have no free will to choose what they wish. That seems real extreme and harsh. Even though this is what determinism is, doesn't mean that the determinists are trying to steal your freedom. It's only what they believe because of religion and cause and effect. In religion, many people believe in the existence of a god supports determinism. The basis of god is that he is all-knowing and all-powerful. If free will is allowed, there would be decisions and actions in which God could not know due to the person's choice. This would limit God's omnipotence, which is unacceptable to some. The other argument for determinism is causation, or causes and effects. This argument depends on relationships that should happen with the same results every time, such as a baseball breaking a window, breaking the window. Basing on this, everything in the universe has a cause. And if all the causes and the events were known, then it would be possible to easily predict the future. If everything can be foreseen, then this proves that nothing that anyone does can change the courses of the future. This, of course, is not possible. Determinism says that what you do can be the cause of what your life turns out to be. This can be true. Yet, you can act otherwise that would steer you off that path of where your life was heading. Common sense tells us that we can change, which determinism opposes to. It also says that if we feel we are not forced, we could have acted differently. That is why I choose to side with free will. Determinism has too many extremes and limits that, already shown, is not possible in this world. Free will is the mind's ability to choose with intelligence. That doesn't mean that our choice has all the freedom in the world. Our choices cannot and ob... ...ermined by previous events. Therefore we can not change our behavior. Previous events do affects us; we cannot ignore that. But, like the previous examples, if the previous events' consequences were not good, we would mostly likely change, unless that individual was deranged. These arguments on free will definitely does not pertain to all people. Everyone is different. Yet mostly likely, individuals think towards free will. An implication to determinism is that man becomes nothing more than a puppet. That may sound cruel, but it is true. Under the rules of determinism, man must go by past events, doing the same thing he did in the past, right or wrong. He can not change his behavior, unable to let out his emotions. The man has become a puppet, being controlled and restricted. And in everyday life, determinism does not exist in most lives. It is logical and reasonable to say that the all of free will is a measure of our humanness. Whatever we choose will effect our future. But we will base our decisions on what we feel is right, taking in our moral feelings. Free will is a measure of self-determination that people feel themselves to possess and by which they make moral judgments.

Easyjet: the Future of the Company Under Government Intervention

easyJet: The future of the company under government intervention. Introduction Since the inception of the aviation industry, it has had an amazing expansion with passenger growth still at 14% as recent as 2010 [The Economist, 2011]. For the years the aviation industry has been running, each flight causes a negative externality – a root cause of market failure. To solve this problem of market failure, governments have intervened by introducing a number of regulations over the year, to protect the welfare of society. However, the externality the aviation industry causes cannot be solved so simply. Pollution of CO2 and NOx gasses are the negative externalities caused by each flight, and with daily flights the damage is forever raising. To overcome this market failure in the aviation industry, the European Union Trading Scheme will be introduced from 2012. The government will intervene by placing a cap on the amount of gasses firms are allowed to release through their flights. The theory of the plan suggests that emissions will reduce over time and will push airlines to find alternative resources. What’s The Problem? Market failure is the term that economists use to describe situations where one person incurs costs or enjoys the benefits of another's action [Shiell, A, 2010]. There are four main reasons as to why market failure occurs: Monopoly power, Public goods (see Appendix A), Asymmetric information (see Appendix B) and Externalities. Within the airline industry, the latter comes into play. Market failure caused by externalities occurs when a party that is not involved in the decision making (third party) is affected as a result of that decision. There is a negative spill over effect and this causes markets to become inefficient and therefore fail. Externalities are effects of production or consumption on third parties where the price does not cover the full social cost. They are classed as positive (see Appendix C) or negative (see Appendix D) [Helbling, T, 2010]. It is deemed that the externalities of the airline industry have more adverse effects in the form of pollution, which may lead to a decreased quality of life. This problem has been further emphasized in the wake of the constant concerns of global warming in the media. There is also the issue of other externalities such as noise pollution (see Appendix E), congestion (see Appendix E), and the forgone production in terms of a polluted area (where an airport is located) is likely to affect activities such as tourism. Negative externality caused by market failure occurs due to the market not taking into consideration the complete social cost of an action. As firms are profit maximising entities as described by neo classical economics, they will produce a greater quantity of products compared to what is socially desirable. Taking an example of the aviation industry, the social costs of the airliner carrying out more flights is an increase in pollution and the release of other toxic gasses. Equilibrium Quantity 0 Price QMARKET Demand (private value) Supply (private cost) Social cost QOPTIMUM Optimum Cost of pollution As seen by the diagram, the social optimal output level is where the demand curve intersects with the social cost curve. But this is not the case as the current equilibrium is below the optimum one, as private firms only take into account private costs, creating inefficiency and hence market failure. Graph Adopted from: Harcourt Brace ; Company. 2011). Externalities, Chapter 10. p16. There are a number of policies that can be put into the place in order to combat market failure. They may be private such as negation and compensation, or they may be implemented by government. Through direct or indirect measures such as command and control policies or market based policies such as Pigouvian ta xes. (Appendix F). The government had meticulously assessed the aviation market and concluded that there was a noteworthy negative externality in the industry. This externality caused by air travel became the government’s main concern of the industry. They discussed this at the Kyoto Protocol (see Appendix G) and decided to use command and control policies to regulate the industry in order to tackle the problem. There were three mechanisms that came about from the protocol and the third mechanism was deemed most important to the aviation industry; the European Union Trading Scheme (EU ETS). This scheme aimed to be the primary method to reduce emissions. The idea of the EU ETS revolves around the introduction of the carbon market and the cap-and-trade system. This system was introduced in 2005 and commenced an initial trial period to create the markets infrastructure. During the trial period 12,000 facilities within the EU had been placed with an emissions cap, they were not allowed to pollute more than the cap stated but they were allowed to trade these permits if in surplus. The tradable characteristic of these caps gave firms the opportunity to create abnormal profit by selling them onto other firms that need the extra emission permit. [A. Denny Ellerman and Paul L. Joskow, 2008] The topic of much debate has been as to whether governments should have intervened in the industry. It is proven that the air industry only produces 2% of the total greenhouse gasses in the E. U. Therefore, it is hard to pinpoint why governments have targeted the industry in the EU ETS. The EU have stated the main reason for this was to reduce emissions, but, there is evidence in other industries that shows an increase in taxes will not have an effect on pollution. It is important for easyJet to read Appendix H, as it will show that governments might change their approach if their current choice proves ineffective. This will help easyJet know what might be expected of the industry in the future and may also give the firm a case to argue of the current pollution cap which may be deemed unfair by private companies. The Outlook for easyJet The main carriers in the UK are easyJet, Ryan air, flybe and bmibaby. They offer lower prices due to a number of characteristics such as direct booking, high seating density, uniform aircraft types (less economies of scale on servicing and maintenance), the use of secondary or cheaper airports and no frills such as free food and air miles (see Appendix I for further information). The main selling point of easyJet is its low prices. With the new regulations being implemented by 2012 (see Appendix J), expenditure will be sure to go up but this will not only affect the individual company, but the air industry a whole. These systems set up by the Kyoto protocol will cause drastic changes to the budget airline industry. The various firms will have to rethink their cost structure and their business plans. easyJet will need to assess what changes it will have to make and how this would affect them against their competitors. In order to assess the market place, and how easyJet will be affected, Porter’s five forces model needs to be examined. It consists of substitutes available in an economy, the threat of new entrants, the power of the customer, the power of the supplier and the threat from direct competitors. Porter, 2008) The first main threat arising due to higher costs is that of substitute products. The firm will need to analyse its costs compared to alternative means of transport like trains. Currently, short haul distances are cheaper via train but for a long haul journey it is cheaper to use budget airlines, as seen by the diagram to the left. But, this is about to change with new regu lations to reduce CO2 emissions, increasing expenditure for budget airlines. Also, trains are becoming cheaper as they are electric and switching to a full online booking service. The main limitation with people switching to trains is the time constraint. Although the gap in price for long haul flights will reduce, it is hard to see customers moving to trains for these longer distances and the fact that most trains are not direct further makes it eluding for customers to keep use trains. This raises the question, if prices increase, won’t people move to more luxurious airliners such as British Airways and Virgin? This is not the case as the non budget airlines in the industry are all currently performing inefficiently when compared to the budget airlines, and it is this characteristic that will be their downfall. With costs rising due to increasing oil prices (see Appendix K) and the expenses of implementing new technology, budget airlines will still prosper. They are available to provide such a low price and their competitors like B. A will be forced to drop their price and make up the profits elsewhere, if possible. Non budget airlines are beginning to correct their inefficiency and are diversifying to stay alive in the industry but with the finite amount of oil, the budget airlines currently have an upper hand. Dr Patrick Dixon, 2008] The suppliers, in this case, the manufactures of the planes play an essential role, now more than ever, as it is up to them to figure out ways to make planes more efficient. The various firms have taken different approaches on how to deal with government intervention and environmental issues. Airbus advertised their aircraft, the A380, as being ‘more fuel efficient per passenger kilometre than a small family car’ [Emirates, 2011]. A list of furth er features of how the A380 and Emirates are driving towards fewer emissions is available in Appendix L. asyJet have also developed their technology to combat the problem by creating an unducted fan-driven aircraft that its officials believe is the next best thing in fuel efficiency [Commercial Aviation Report, 2007]. To be able to reduce CO2 emissions in the aviation industry there has to be a full focus on ways to reduce them, such as investment in new technology so planes can use alternative fuels (Appendix M) or become more efficient. This creates a trade-off where other problems caused by the aviation industry, noise pollution and the amount of NOx in the environment, will have less focus on them due to the efforts on the CO2 emissions. The suppliers of aircrafts, such as Boeing and Airbus, need to account for this. With the new regulations in place, the main threat is still easyJet’s direct competitors. The current growth in the airline industry is stagnant and will reduce in the coming years as evidenced by Appendix N and this means the firm will need to think of new, more shrewd strategies in order to survive in the market place and a list of recommendations have been listed below. The fight between competitors will now be fiercer than ever, especially between the big two of the low cost airline industry; Ryan air and easyJet. The budget airlines structure is much the same between these firms and it is important for easyJet to use a competitive strategy. Although with these new regulations, new firms will be reluctant to venture into the industry but if incumbent firms are inefficient, new airliners will come into the industry. Recommendations As the new regulations come into place, drastic changes will be made in the air industry. With pledges to reduce carbon emissions and switch to bio fuels, easyJet will have to adjust and remodel its framework. The question on how to reduce emissions is at the top of any firm’s agenda and what method it will use to tackle this problem will be crucial. The general aim is to reduce emissions via newer planes which are seen as greener and thus have a lower carbon footprint. easyJet’s biggest competitor, Ryan air, struck deals with certain airports to reduce costs for them in order for the plane carrier to bring economic benefits to the area. But this plan has backfired as the various airports are finding the deal not viable and these deals are currently being looked in to by the European Commission. When easyJet looks at a way to keep costs low, they should not follow this system as it is deemed illegal and unethical by many but instead should investigate alternative methods. In order for easyJet to set its self apart, it will need to concentrate on competitive strategies such as cost focus or differentiation focus. [Porter, 1980] With cost focus, a firm aims to achieve the lowest costs in the industry. Does the firm then invest in latest technology? This action will be capital intensive in the short run but will help in the long run. Do they concentrate on the short run and keep shareholders happy by simply purchasing excess pollution permits? With budget airlines, the factor above all others is the price. Passengers are not concerned with the pollution emitted; as long as prices remain low. Consumers are happy to pay the minimal price, and if they weren’t, they would be travelling on a more luxurious plane such as BA or Emirates. easyJet’s current stance is to constantly upgrade to new technology as they believe this will increase efficiencies but it is advisable for them to just buy new permits to keep costs low, and to invest in new planes only when need arises. Advertising plays a huge role in the modern world. We see adverts everywhere and corporations pay millions to place their name and logo on various places. What if the airliner sold advertising space in the actual planes? Costs could be considerably reduced if there were advertising opportunities on the flight whether it is on the reading material or on the screens in front of the passenger. The idea of placing adverts to ease costs comes from Freeconomics developed by Chris Anderson. These savings could be passed onto the passenger through lower ticket prices, or simply kept by the company and used for purposes such as growth. Differentiation focus is where a firm sets itself apart from the competition by doing something different. There is currently a gap in the market for mid airliners, in terms of those that are between the range of the premium and budget airlines. The firm can exploit this and step up its efforts to excel in the market. With this the firm can charge a higher price which will offset the higher costs but in return give the consumers services that add value to the product such as car rentals, free food, and higher luggage weight capacity. Also increased customer service will be beneficial if they decide to bump the prices up. There is alot of talk for the use of alternative fuels such as bio fuels and hydrogen, but the advisors point out that it is still not yet a viable option for the firm. As airlines do not manufacturer their own planes, they are reliant on the manufactures like Airbus and Boeing to incorporate planes with these new technologies and at the same time making it commercially viable. These planes will then be available throughout the industry pushing the market more towards a perfect one with homogenous products. But this again ties in with the long-term short-term plan and if the firm are reluctant to invest, they will keep using existing aviation fuels. If other airliners change, then the price of aviation fuel will reduce as the demand will be lower. From the advisors point of view, it will be more profitable to stay in the current segment due to factors such as the global economy being stagnated. In order to remain competitive and increase market share, costs need to be kept to a minimum and this will be achieved by the combination of buying excess permits and advertising. These new regulations will not only be faced by the firm in question but will be faced through the industry as a whole. The way in which the individual airliners react will show whether or not it will survive in this tightening industry. Appendix Appendix A Monopolies – It is easy to see why there is market failure when there are monopolies in the industry and it is because as they have a negatively sloping demand curve, they will tend to maximise profits by ensuring outputs remain at a level where marginal costs are exceeded by price. Public Goods – With public goods, market failure arises as the firm usually has no-rivals and it is not excludable meaning any losses are reimbursed from public tax money. Appendix B Market failure due to asymmetric information occurs when one party of a transaction has more information than the other group. One market where this occurs is in the used car market where there is the lemons problem. Adverse selection happens before the transaction as only high-risk consumers will want to buy insurance. Moral hazard occurs after the transaction as once you have insurance, you are likely to act in a more risky way. An example of this is that airliners are likely to operate in risky conditions such as those of the Icelandic ash cloud as they know if the plane gets damaged, the insurance company pays. Quantity 0 Price QOPTIMUM Demand (private value) Supply (private cost) Social cost QMARKET Value of spillover Equilibrium Optimum Appendix C Positive externalities occur when those individuals who are not directly in the market for the good in question gain benefits. Positive externalities may also have an adverse affect on markets and thus could lead to market failure as a smaller quantity than that which is socially desirable is produced. As seen in the diagram, the intersection of the demand curve and the social value curve determines the optimal output level. The efficient output is below the market equilibrium quantity. The aviation industry may bring about positive externalities such as employment opportunities and R;D; this has positive effects pasts the producer as the knowledge gained in this process may lead to other discoveries and developments. Appendix D Negative externalities transpire when there is a cost to an individual who is not directly involved in the production or consumption of a particular good e. . cigarettes. Equilibrium Quantity 0 Price QMARKET Demand (private value) Supply (private cost) Social cost Cost of pollution If there are negative externalities, the cost of production to society is larger than that to the producer. The supply curve will have to be shifted upwards in order to accommodate for the full cost of production to the society. Appendix E Noise pollution has been a growing conce rn ever since the aviation industry was set to grow at an exponential rate. It is the local residents that are in the vicinity of the airport who are mainly affected by this. There has been research to suggest that the noise caused by aircrafts is damaging to humans, there is a full list published by the World Health Organisation stating the effects of noise in Appendix G. As well as being a general annoyance noise damages health, it detracts significantly from the quality of life, it stops local residents enjoying their gardens or simply enjoying peace and quiet, it damages wildlife, it damages the learning ability of schoolchildren and it costs a great deal of money through the costs of noise mitigation and noise abatement. John Whitelegg, 2000]. The World Health Organisation(2010) states that noise has a number of adverse effects which include, hearing impairment, cardiovascular effects and pschedocrine effects. To add more to local resident woes, airports generate an amazing amount of congestion on the roads. It is a hotspot for taxi’s, buses and trains. All of these add to the general emissions we as a human race pollute. Appendix F To combat externalities there may be a number of private solutions available, one in particular is in the form of negotiation and compensation. This would mean the people producing the negative externality reimburse the third parties, other producing positive externalities are compensated by the third parties. Others may be social sanctions and moral codes. Private solutions do not always work and in the case of this occurrence, public solutions need to be taken into account to solve the problem in the form of direct or indirect government’s participation in markets. Figure Adopted from: Office of Fair Trading. (2009). Government In Markets: why competition matters. 14. The two main reasons as to why governments directly intervene in markets are to provide public goods and services that free markets would be unlikely to provide at an appropriate level and to benefit from the commercial value of public sector assets (Office of Fair Trading, 2009). Command and control policies are the regulations set by government and include forbidding certain behaviours like disallowing smoking on the plane, and it could also make cer tain behaviour necessary such as investing in low emission technology. This method of intervention is usually used in the aviation industry. Governments intervene indirectly where there are private markets that produce side-effects that have an impact on social welfare. They include certain acts like the use of tax or subsidies to combat market failure. Price Effects of a Tax Quantity Private cost with tax Private cost Private value Social Value P2 P3 Q2 Q1 Q3 Q1 = Market Value Q2 ; P2 = Full Social Cost In the aviation industry, certain market based policies are in the pipeline and may come to affect in the form of Pigouvian taxes such as fuel tax. As can be seen, the fuel tax could increase the price of an airline trip to P3 which might make consumers feel a lesser need to travel and demand would move to Q3. With this tax on fuel and the current increase in fuel prices due to the unrest in the Middle East, people would find it cheaper to use others means of transport such as trains and ferries and could this be the demise of budget airlines. Appendix G The Kyoto Protocol was a meeting within the United Nations Framework Convention on Climate Change in Kyoto, Japan in 1997. It was in this meeting that 37 industrialized countries agreed to band together to reduce global emissions. From this meeting three mechanisms came about on how to reduce emissions, the first being the clean development mechanism in which members of the original 37 countries to invest in developing countries, for example installing solar panels and energy efficient boilers. The second mechanism to reduce emissions is the joint implementation mechanism; this is when the original members invest in each other’s country where it is easier cut costs [UNFCCC. int, 2011]. Appendix H In regards to the environment, government intervention could have been avoided as no one owns the property right to things such as air. Public goods are free goods available to everyone and include clean air, clean water, and biodiversity; these are mainly non excludable and non rival goods. These public goods have no property rights and thus the business and household sectors do not put enough emphasis on these goods and they often face a collective action problem. So if no one owns these, why should an airliner have to pay for pollution costs as they cannot be technically accountable to anyone? As there is no single owner of the air that is being polluted airlines could argue that it is not their responsibility and so why should they be forced the pay the full social cost. The problem of corporate social responsibility then arises; this would argue the blame for the pollution lies with the airlines as they provide a chunk of air pollution. After undertaking a wide-ranging consultation of stakeholders and the public and analysing several types of market-based solutions, the Commission concluded that bringing aviation into the EU Emissions Trading System (EU ETS) would be the most cost-efficient and environmentally effective option for controlling aviation emissions. [European Commission Climate Action, 2011] Any form of taxation will not work as these measures have failed to work in the reduction of emissions. One example is the car industry where despite the heavy taxes; the number of car owners across Europe continues to increase. Taxation on air transport will not have any effect on the emitence of greenhouse effects but will instead have an adverse effect on the growth within the European area. Also governments putting emphasis on the aviation industry which produces less than 2% of EU emissions means that the main reason for intervention is not an environmental factor. It is unclear as to the reason why air transport is a priority in the ETS instead of larger green house gas producing industry. The impact is so small that if household heating had to improve by 15%, it would cancel out the effect of the aviation industry. Ethically, government intervention was the right way forward as leaving it to the private companies would not have proved effective as their aim is to keep private costs to a minimum. Market failure is bad for your health but social injustice is worse. [Oxford Journals. 32 (1), p12-13]. It is easyJet’s duty to abide by any government law. A number of recommendations have been put below as to how the company can best prosper with these new conventions. Appendix I Low Cost Characteristics – Low cost airliners offer a pricing strategy on a first come first serve basis and this means at the passengers who book earlier pay less. Smith, (No Date) Passenger service costs are lower because there is no free food. Sales and reservation and commission cost lower because virtually everything is done online. The number of staff on board an aircraft is reduced as they are not needed due to not serving food. Smith, (No Date) Appendix J Currently the aviation industry is not included in any of the 12,000 facilities that are included in the trading scheme. However, from the start of 2012 there will be a cap on the CO2 emissions from all international flights that arrive or depart from any EU airport. Airlines will receive the same permits and caps that the previous 12,000 facilities received. These firms will then enter the carbon market where they can buy or sell permits, whichever maybe the case. If the company finds itself with an excess amount of permits they can choose to put them into the market or to simply keep them to cover future emissions. If the airline is in need of more permits they will need to enter the market and purchase the number of permits they require. The firm should also consider investing in alternative technology that will reduce their emissions efficiently. They can also earn emission credits by taking part in the clean development mechanism. [European Commission Climate Action, 2011] The aviation industry has begun to explore new fuels e. g. Bio-fuels. It is out of necessity that new fuels are being researched as these are considers more greener compared to oil. There is currently research into using algae as a bio fuel and into other techniques to make aircrafts more environmentally friendly. Some improvements have already been made through the industry – reduced fuel consumption and passenger-friendly cabins [Commercial Aviation Report, 2007]. Appendix K Oil has always been a finite resource; it was always known it will run out at one time or another. As we approach this time the cost of oil and fuel for the aviation industry will increase as oil becomes rarer. In this time it will be budget airlines that prevail and will continue to operate irrelevant of oil prices. It is their fundamental principle that will pull them through the rising oil prices, to deliver the basic minimum a consumer needs and to charge extra for add-ons. Budget airlines have a way of finding ways to cut costs in non essential places, they will continue this practise and will eventually gain the competitive advantage over others in the industry. For those companies who exceed their permit limit will have to pay a fine, to give up or purchase extra permits to cover their emissions. [John Walker and Amrit MacIntyre, 2008] Appendix L * The Emirates A380 burns up to 20% less fuel per seat than other large aircraft * This is the most significant advancement in reducing fuel burn and emissions in four decades. Low fuel burn means lower C02 emissions. The A380 produces less than 75g of C02 per passenger kilometre, almost half of the European target for cars manufactured in 2008. * Emirates A380s will progressively feature digital inflight magazines, entertainment guides and shopping catalogues, saving 2kg per seat or almost one tonne per aircraft. * Emirates A380s, which offers more space per passenger in all classes, will also meet ICAOâ₠¬â„¢s gaseous emissions standards by a substantial margin. * We will comfortably meet current Stage Three and proposed Stage Four noise level standards. Our new Emirates A380 maintenance facilities in Dubai are state of the art, efficient buildings. * A380s feature lightweight materials that account for 25% of its structure. * Our emissions components – such as NOx – will be well under the regulated ‘cap four’ rule * Emirates is working with Airbus to further reduce weight of our future A380s. * Larger aircraft mean less take-off and landings (in passenger terms, some Emirates A380 versions would be the equivalent of flying up to seven smaller aircraft types). Emirates average fleet age is less than half that of many European airlines, meaning newer technology and efficiency breakthroughs characterise our aircraft. Appendix M The aviation industry has begun to explore new fuels e. g. Bio-fuels. It is out of necessity that new fuels are being researched as oil is a limited resource. There is currently research into using algae as a bio fuel and into other techniques to make aircrafts more environmentally friendly. Some improvements have already been made through the industry – reduced fuel consumption and passenger-friendly cabins [Commercial Aviation Report, 2007]. Appendix N Graph Adopted from: The Economist. (2011). Budget airlines: In the Cheap Seats. With traffic expected to slow, low-cost air carriers are getting fancy, p1. The graphical illustration shows the number of passengers carried by budget airlines are growing but its set to decline from 14% in 2009 – 2010 to 6% by 2013 [The Economist, 2011]. With fewer consumers entering the market, companies have to think of other ways to make money from existing customers. easyJet have approached this by increasing frequency on their routes and using more primary airports. Customer satisfaction will now become an even greater part of the aviation industry with features such as priority boarding and loyalty schemes, also the trivia of losing luggage should become a thing of past. â€Å"The low-cost carrier market used to be about fast growth and uncomplicated strategies,† says Keith McMullan, of Aviation Economics, a consultancy. â€Å"Now it is about slow growth and complicated strategies. † [The Economist, 2011] Reference List 1. [Dr Dixon, P. (2008) , Future of budget airlines, {Online Video] Available: http://www. youtube. com/watch? v=BVTxPbr_UAc. Last accesses 18/03/2011. 2. Economist. 2011). Budget airlines: In the cheap seats. Available: http://www. economist. com/node/18010533? story_id=18010533. Last accessed 03/03. 2011. 3. Elbling, T. (2010). What are Externalities?. Finance and Development. 47 (4), p2. 4. Ellerman, D and Joskow, P. (2008). The European Union’s Trading Scheme in Perspective, p1-3. 5. Emirates. (2011). Em irates greener, cleaner, quieter A380s take to the skies. Available: http://www. theemiratesgroup. com/english/our-vision-values/emirates-a380. aspx. Last accessed 10/03/2011. 6. European Commission Climate Action. (2011). Reducing emissions from the aviation sector. p1. 7. Graph Adopted from: Harcourt Brace ; Company. (2011). Externalities, Chapter 10. Available: http://www. westga. edu/~dboldt/ECON2105/CHAP10. PPT p16. 8. Hamilton, S. (2007). Airline industry grapples with increasing environmental concern. Available: http://www. leeham. net/filelib/091007CAR. pdf. Last accessed 20/03/2011. 9. Hamilton, S. (2007). Airline industry grapples with increasing environmental concern. Available: http://www. leeham. net/filelib/091007CAR. pdf. Last accessed 20/03/2011. 10. Office of Fair Trading . (2009). Government In Markets : why competition

Kim Jong UN Essay

Kim Jong UN could possibly start a terrible nuclear war. This would start if he were to launch an attack on Washington DC. This would then force the United States to launch a counter strike which would be of greater magnitude and probably destroy every last remnants of North Korea, ridding the world of one pathetic and dangerous country. However, all of the world would be recovering from this disaster, Iran will eventually finish its nuclear weapons program. They would then use their first bomb on the United States to show their revenge for their helper, North Korea. The United States would have been much damaged and would have to rely on other countries to launch a counter strike. So then one of the countries part of the United Nations would Nuke Iran and damage that country. In the end, Kim Jong UN would be long dead, but he would have started a tragedy, so far in depth, that would take lifetimes to rebuild. Kim Jong UN’s nuclear war would have a higher death toll than any war in the history of the world. There would be radiation going around in every part of the world. Many nations would be torn apart because of the magnitude of the situation. Although in the end Kim Jong UN wouldn’t actually get away with starting a nuclear war because he would have died along with his pathetic country, he would have started an event that would bring the world to a hard time in which it would consider human annihilation.

Official Document

Corporate clients across The Greater Toronto area are about to earn how to truly, â€Å"Impress with Empress. † The Empress Of Canada is a chartered vessel located in the Toronto Warburton, ideally suited to host up to 489 guests. The boat caters to its clients in hosting a variety of cruises that include: lunch/ dinner cruises, booze cruises, corporate gatherings, weddings, or special event cruises.However, The Empress of Canada has particularly run into difficulties at attracting the corporate clients into their business. Therefore, the current predicament is that The Empress of Canada is inefficiently able to target new and existing corporate clients into their business. Reaching and educating the corporate client on why they should choose The Empress of Canada over its competitors is essential to increasing the overall demand for their lunch/ dinner corporate cruises. Our solution is simple and effective.We will focus on Empress of Canada's bra ending position, in that it offers corporate clients a premium, formal luxury through a superior customer service experience, which serves as a key differentiator from the competing boats in the marketplace. We will then use this positioning to provide Empress with better communication strategies that will focus on boisterousness's selling n The Greater Toronto Area, and ultimately gain the attention Of corporate clients that Empress Was previously unable to capture.The main goal for our campaign is to raise awareness among the target market of the possible uses of The Empress of Canada services, and will be done through three mediums that include: print advertisements in the February and March 2015 issues of The Toronto Life magazine, direct emailing to existing customers using personalized messages to express gratitude and offer them alternative suggestions to meet their business entertaining needs, and lastly, social media improvement, particularly through Faceable, which will reinforce the large number of options corporate clients have when choosing The Empress of Canada.We anticipate that this campaign will yield a considerable expected increase in revenue, seeing upwards of a million dollars in revenue, when executed over a tenement period, given our campaign strategy. The short and longer benefits that The Empress of Canada will ex prince are substantial and will ultimately propel the business into attaining a more desirable corporate client database with significantly increased revenues. PART 1: Situational Analysis PEST Politically The Empress operates on the Toronto harbor therefore they must follow the rules and regulations of the Toronto port authority.Other outside factors that affect The Empress would be fuel costs as this is the result of political actions. These fuel costs affect the price o f operating the Empress and in other provinces the price of fuel has resulted in the hiking of fares to cover fuels costs. (BC Ferries hiking fares, 2014) Environmental Weather affect s the empress because they have seasons where they operate and ones where they have maintenance. The season for which they operate is from April to October, peak times being June to August.They still operate during September but many people don't realize this and miss out on one of the most beautiful times to be on the lake. Coloratura Social factors greatly impact Empress, as it's essentially a banquet hall and seen as a destination for social events, it has to Stay relevant for event seekers and planners. Corporate culture is becoming more important, and employee morale is becoming a significant focus to many industries. Companies are now recognizing â€Å"Departing from the customary routine of meetings and cubicle life can go a long way toward building morale. (ERP, 2014) Companies see value in investing in a company party as it is a chance for them to socialize with their peers and re cognizance personal and company wide achievements. Corporate Cruises provide a clientele with a larger budget, potential repeat customers and possibly a professional referral. They have to communicate that Empress is the destination for corporate events because Of the care and effort they put into their work, and the professional manner in which they will be ha ended. Technological The expanding digital landscape is changing how companies approach their business.More companies are looking to social media and the internet for ways to market their business. â€Å"Whether it is creating a winning online experience or enabling mobile commerce, digital marketing is a hot topic, with most companies either revamping or implementing new strategies. † (Osaka, 2014) Many consumer look to the internet to find out about companies and compare and contrast them, and this technical change should be prioritize in most business today. Competition Direct Competitor 1: Marinara Cruises Marinara has numerous fleets for different occasions and times of year.They run through the winter, m aking it possible to host holiday parties on the boat with heating. Marinara also has different menus for different times of day and events, and is also flexible for food accommodation needs. In addition, Marinara offers demodulating packages and team building picnics excursion outlines with an itinerary; the willingness, customer friendly brochure is available in PDF online. Furthermore, the company is the largest hospitality cruise operation in Canada, and also has received numerous awards and has professional associations (Torn to. Mom, 2014). These factors make Marinara a strong leader of the cruise operation sector in Toronto. However, Marinara's soft spot is its ling point Of catering to various audiences. This could work against attracting corporate customers. In particular, offering children friendly option s such as children's menu and optional goodies, as well as student discounts, may push away some clients who are looking for formal luxury and wish to avoid any risks of being associated with a younger, less mature and sophisticated company.Direct Competitor 2: Yankee Lady Yankee Lady's largest thriving point is being a warm, familiarized local company. Their two yachts are designed and constructed in Toronto by the owners, and the larger one has capacity of 300 people; it s smaller than Marinara or Empress, but large enough for corporate social events. Yankee Lady's website has a very customariness, informative â€Å"Team Building' page, which discusses values about social aspects of workplace and corporate culture. However, there are strong signs that Yankee Lady has branding issues and a lack of effective communication skills.For example, on the official website, Yankee Lady cites positive feedback from past corporate clients: BMW, Mini, Nikkei and Dolce & Cabana. This suggests Yankee dad is seeking to associate itself with premium and luxury brands, as sees website, which stresses luxuriousness of the brand as well. However, this positioning is inconsistent with some aspects of the brand. The name â€Å"Yankee Lady† itself is very casual and fails to make consumers associate the brand with weighed, premium values.Moreover, the first section shown under the â€Å"menu† tab on the website is â€Å"on a budget†, and one of the dishes is named â€Å"cheap and cheerful†; corporate would not want their employees and clients to see that and perceive the company as being cheap for choosing Yankee Lady. Unprofessional is also seen in word choices on their Faceable postings. Secondary & Indirect Competitors The secondary competition consists of other cruises operating businesses in Torso's waterfront.Any competitor in this category either: has distinct branding from Empress of Canada, Yankee Lady and Marinara, operates in a smaller scale than the three companies, or both. In addition, we have identified indirect competitors of the Empress of Canada; this category includes a variety of businesses in Toron to that offer/can be used for corporate social events (please refer to exhibit? ). With increased awareness for the importance and benefits of social aspects at workplace, many local businesses remote the use of their venues for corporate social events.The top three results of Google's search performance with the key. ;odor â€Å"corporate social events in Toronto† are of articles making â€Å"top 10† and â€Å"top 6† recommendations for organizations offering team building activities: 1) 1 0 great ideas for corporate events & afterward socials in Toronto (Ratchets d, 2014) 2) 1 0 Toronto Team Building Activities for corporate Groups (warrior, 201 1) 3) 6 Local & Affordable Team Building Activities in Toronto (Etcetera, 201 3) Recommendations vary in the level of physical activity, luxuriousness and affordability.Empress is not mentioned in either one of the three, while on the other hand, Spin, a pooping social club located in downtown Toronto, is named in each of them. The indirect competition of Empress is as significant as the secondary competition, if not more. This is because corporations' root purpose of holding such events lies within motivating/showing appreciation to their employees or clients; their choice of venue or activity is a medium that helps them achieve it most effectively, and it does not have to be a cruise boat.Comparing Key Findings on Competitors to Empress of Canada In inclusion, no competitor truly offers the bundle of luxury, the edge of the city getaway and the location convenience, tailored specifically to Corporate Canada. Empress of Canada has the strongest brand consistency, representing luxury, class and style, and its premium values are supported by the red carpet service and superior customer service experience they provide. However, Empress of Canada also has significant soft spots in terms of its online presence, which may result in losing customers to competitors.First, it is not featured on the Warbu rton official website, whereas boats of Yankee Lady and Marinara, amongst secondary competitors, are listed with pictures and website links. The Harbor-front project is funded by the municipal government, thus it is a credible information source that consumers can use for research. Secondly, Empress does not show up on the first page, when Google search is performed with the keyword â€Å"Toronto cruises†; the search results are occupied by Marinara and secondary competitors. Last and most importantly, social media activities and customer engagement is inadequate, especially compared to Marinara.Empress needs to seek or more effective communication strategies, in order to defend itself from the competition (please refer to exhibit? ). PART 2: Marketing plan Target Market The Empress of Canada will use a small segment strategy that focuses on boisterousness's selling. The target market will be businesses with over 100 employees located within the Greater Toronto Area. These co mpanies may be looking to run staff parties or staff appreciation events, or use the boat as an opportunity to meet with their clients.The focus will be on older and more refined companies which are looking for quality experiences and are more likely to act as return linens, while likely providing referrals to other organizational departments an d companies. Branding At the core of the Empress of Canada is a focus on quality of service. Both owners play a prominent role on the cruise and make it a priority to always offer superior customer service; from the booking to the boarding the experience at Empress of Canada is always top notch. This quality of experience will be the focus of the companies branding.The customer experience serves to differentiate the Empress of Canada from other competing boat cruises, especially in regards to their positioning towards corporate clients. Businesses shouldn't have to worry about their companies experience when booking with Empress of Canada, t hey need to know that they are in good hands, and that they will get the best possible experience. Our Marketing efforts will aim to position Empress of Canada as a premium, formal luxury through a superior customer service experience.All media and advertising should be focused on this new branding strategy including this new identity in any outgoing promotions. The current tagging of, â€Å"Long Live the Fun† (found via Twitter cover photo) is not reflective of this business and our desired positioning of being â€Å"the loyalty' of the harbor cruises. In order to better meet the brands positioning, while keeping the quality top of mind for prospective and current customers, the tagging that should be implemented is, â€Å"Impress with E empress†.This helps to show what the Empress does for the customer, as corporate clients will want to show off their status and make sure their own clients remain with them, they will want to impress them, standing out from their own competition. Communication Strategy The main goal for this campaign is to raise awareness among the target market about the variety cruise options available when using the Empress Canada services, which will encourage both new clients to take their first cruise as well to retain current clients.The target market for this particular campaign is corporations within the Greater Toronto Area, who will be reached through a variety of communication channels and mediums. This strategy will be supported by the use of print advertisements, direct emails, and a variety of Faceable posts print The first tactic that will be utilized in this campaign is print advertising. The goal of these print advertisements is to gain new customers that ay not have heard of Empress before or have not yet considered it for a corporate gathering.Toronto Life Magazine was chosen as the publication in which to run the advertisements, as it reaches an audience of 795,000 people within the GTAG, with an average ci rculation of 90,563 per issue. Its primary readership average age is between 2554, with an average household income Of over $100,000 (Toronto Life, 2013). The magazine is released monthly, so it has a longer shelf life than weekly magazines or dally newspapers. This is a strong benefit for Empress, as the life of the ad will remain for the duration of at least a month. Toronto Life's purpose as stated on their website is as follows: † Toronto Life and tortellini. Mom are the print and online destinations for people who want to get the most out of Toronto. Our goal is to add to their knowledge of the city, helping them enjoy its pleasures and cope with its complexity. † (Toronto Life, n. D. ). The readers of this magazine look to it as a so urge to find ideas and suggestions for quality dining, entertainment, and events, which are all well in line with the services that Empress can offer. Empress will place its ad in the â€Å"features† section with premium ligamen t in order to better reach corporate groups and to associate with other businesslike offerings.If not directly reaching corporations, the rationale behind this placement is to reach a young professional demographic that may see the ad and then suggest Empress to their manager or boss for a corporate gathering. The cost of running a 1/3 page square print advertisement in Toronto Life magazine is $6,885, with an extra cost of $690 for premium placement (please refer to exhibit 3) (Toronto Life, 2013 The intent with this campaign is to run the advertisement twice: once in February 2015 and once in March 2015.The reasoning behind this timing is because corporations usually have their budgeting for the year finalized in February, so they are then able to start allocating their resources to specific costs, events, etc. February to May is usually the time in which most boat cruises are booked for the summer months, so it is important that Empress can advertise within this time frame to enc ourage more corporations to fill the available cruise time slots. An average advertisement consultation cost is $4000 for the creation of the ad.Included in Appendix is a mockup of a potential advertising concept (Exhibit 4). This mockup was created with the branding and positioning of the campaign in mind; it emits the idea of an upscale, luxurious boat cruise that would appeal to larger corporate audiences interested in a classy and elegant experience. The ad itself includes a description of possible ways in which corporations can use the services that Empress has to offer, including themed events, staff meetings, staff parties, retirement parties, and customer appreciation parties.As stated previously, the main goal of this campaign is to create awareness and inform our target market of differentiate in which report clients can use Empress, which is what this ad is achieving. There are minor potential risks involved with this aspect of the campaign. The first is that the reach of the magazine is far broader than Empress's target market, which means that cost s would be less directly targeted towards actual potential clients. With print advertising, it is also difficult to measure actual return on investment.It is important that the ad catches the eye of the reader and does not get lost in the clutter. Lastly, with a breakable response rate of just 13 bookings, there is a very limited risk of a negative return on marketing investment. Email The second part of our communication strategy is to focus on retaining past clients and encouraging repeat purchases (please refer to exhibit 5). This will be executed through the use of an email platform, with a similar design aesthetic to the print ad campaign. The general purpose is to use a personalized message to ensure all past clients feel valued and appreciated.The email will initially act as a follow to the client's past purchase, thanking them for their business and asking to hear feedback on their experience wi th Empress. The second part of the email will stimulate future sales by suggesting new ways to SE Empress for their business entertainment needs. For example, an email to a client that once used the cruise for a company holiday party may include suggestions to host client parties on board as well. A final element oft he emails will include a link to a brief survey asking the client to provide feedback on their experience with Empress.These survey responses will create an internal data source from which Empress can draw information to better their services in the future. This tactic will use the customer's familiarity and positive association with the brand to grow sales. Rather than blindly emailing thousands of encounters off of an email list, it will prove much more efficient and profitable to focus efforts on happy past consumers. The openhanded rate will be much higher for those familiar with Empress, compared to a unconsumed who would very likely delete an email from an unfamil iar company without reading it.Targeting the email strategy to encounters and resulting in a high malediction rate could tarnish the Empress brand, as the emails could be seen as spam by potential clients. A m ajar advantage to an emailing strategy is that statistics regarding the penetrate of these emails is fully available to Empress. Conveniently displayed will be figures describing exactly how many customer s opened the email, how many deleted it without opening, and how many replied or clicked through to the company website via the email.Furthermore, targeting past clients means that the contact information to send the emails is already available. Empress will not have to purchase a costly database from a third party source. Overall, this strategy is extremely inexpensive as the majority of spending will be going toward designing the email. Furthermore, it is nearly less costly to focus on retaining past customers rather than gain new ones. This tactic is efficient, costiveness , and will have a high return rate. There are minor risks to this strategy.The first is that there is still a possibility of the emails being ignored and deleted, especially if the mail unintentionally ends up in a client's spam inbox. The possibility of this is extremely low as it is expected that all past clients would have Empress in their email address book. If this does happen, it will also be easy to track through the email metrics regarding deletion rate. Secondly, it may be seen as risk to invest in a marketing tactic that is not actually expanding the client base.This is easily justified as targeting past, satisfied clients will likely generate more future sales with lower costs than targeting n ewe customers. Social Media Our final communication strategy focuses on improving The Empress of Canada's social media presence. In this we will be specifically focusing on a Faceable platform, as this is the largest and most important social media platform and will have the largest impact. Growing a large following on such a medium can allow Empress of Canada to circulate managing and promotional material in the longhorn, at virtually no cost.